Do you find it harder to link in a CMS than a blog?

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The difficulty of adding links in a content management system is one excuse Amy Gahran (@agahran) hears from news organizations for not linking.

Our content management system makes it difficult or impossible for reporters to insert links into stories.

Before reading Gahran’s post about how missing links hurt online news, I had heard that same reason. I admit that it feels more cumbersome when I add a link in most CMS platforms that when I do the same in WordPress, although I can’t pinpoint why. Most systems I’ve used implement a WYSIWYG text editor that includes that nearly ubiquitous chain-link icon for links.

I need your help to understand this. Do you use a CMS and a blog? Do you find it easier to link when you’re blogging? Why or why not?

Optimize WordPress permalinks for search engines

If you have a WordPress blog, you must customize your permalink settings to give your posts a fighting chance to rank high in search engines. In this video, Eric Stegemann (@EricStegemann) of Tribus Real Estate shows the March 6 crowd at #SMMOC, the Orange County Social Media Mastermind Roundtable, how to optimize WordPress permalinks for search engines.

For those of you watching with the sound turned down (don’t worry I won’t tell your boss), here are some details mixed in with an overview of what Stegemann explained.

What’s a permalink?

The word permalink is fancy talk for the web address of an individual blog or forum post. It is a blog post’s URL.

Search engines and URLs

Stegemann says the most important item for search engine optimization is your URL. For details about that, read the SEOmoz blog’s post “11 Best Practices for URLs“.

Content before settings

Before any of this technology can help your blog posts’ search engine rankings, organize your posts into a few main categories of content. See Lorelle VanFossen’s post on categories versus tags for help.

WordPress settings

First, an important note: You can’t change this particular WordPress setting on “” blogs (like the one used as an example in the video). Not sure which kind of blog you have? Follow along and you’ll find out soon enough.

From the menu of the left-hand side of your WordPress admin page, click on “Settings” and then “Permalinks.” Take a look at the image on the right. If you don’t see that “Permalinks” option, then you are probably on a blog; you won’t be able to make this change and you should head over to the Problogger post that explains how to move a blog from to

Once you’re in the Permalinks settings, jot down the option currently selected under “Common Settings.” If “Custom Structure” is on, then also copy the text in that box.

Now, under “Common Settings,” click on “Custom Structure” and then enter “/%category%/%postname%/” (without the quotations) into the box immediately to the right. Here is what your changes should look like:

Once that’s done, hit the “Save Changes” button on the bottom and you’re done.

Everything changes

If you’ve made those changes correctly, every blog post on your site now has a new URL. What happens to links form external sites pointing to those old posts?

I’m not sure exactly how WordPress performs all of its magic, but I just made these changes last night and important links (from Google and from ReadWriteWeb) to my old posts are still working.

If you know of other sites that link to particular posts on your blog, visit at least a couple of those sites now. Make sure that the links to your posts still works. If not, you might want to consider reverting to your old settings.

Posterous and WordPress are magical URL converters

Last year, Steve Rubel waved goodbye to blogging and introduced many people to The Steve Rubel Lifestream, powered by Posterous. Since then, Posterous’ traffic has skyrocketed, possibly assisted by  Austin Statesman’s choice to use it to power their A Day in the Sun project.

I don’t intend to switch to Posterous anytime soon (I agree with Mark Krynsky’s thoughts on Posterous as a lifestreaming service), but I did select it recently when I created Freedom Communication’s Social Freedom blog, mostly because of the ability to create posts via email from multiple contributors.

The magic

In the two weeks of using Posterous, a rarely mentioned Posterous feature has totally impressed me. It magically (okay, “programmatically” might be the factually correct word here) transforms web addresses into pictures, videos and audio players.

I’ve created a post on my personal Posterous blog to illustrate this feature in an admittedly overstated way.

The magic is that I didn’t have to download, crop or resize any of the images that you see there. I didn’t have to embed an MP3 widget and tell it where to find the audio file. I didn’t have to copy and paste any embed codes for the videos. I didn’t even have to tell Posterous the width of those videos or images. See, I told you. It’s magic.

Bonus WordPress magic

Much to my surprise, previewing this blog post showed met that WordPress also has similar URL-transforming tricks hidden up its already-powerful sleeves.

I now invite all blogging pros to chime in with “how did you not know about this” comments below.

For those who were as shocked about some of this as I was, I’ve copied and pasted what I typed into the Posterous example. Here, you can see how it turned out in WordPress:

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