Use ConvoTrack to follow up on a story

Another Subversive CommentOnce you’ve written and published a blog post or story, use ConvoTrack to find what people are saying about that post on Twitter, other blogs or a handful of other social networks.

Don’t worry, you don’t need to be a current member of those communities to use the tool. As a matter of fact, ConvoTracker might serve as a good introduction to “social” comments.

To use the service, just copy the URL of your story and then go to You’ll see an editable box that with “http://” in it. Paste your URL over that text and hit the “preload” button.

ConvoTrack will bring you back to your article, but this time you’ll also see a sidebar on the left. According to the tool’s creator, that sidebar shows tweets and comments from “FriendFeed, Digg, Reddit, HackerNews and any blog mentioning the article”

Now that you can see the comments, read them to find news that you might not be aware of. Pick up on the views from people outside of your existing sources. If you are on Twitter, it might be wise to follow some of the users who are tweeting about your article. Most importantly, follow the many links in that sidebar to find related blogs and streams of conversations.

Admittedly this works best if you’ve written something of national interest on a popular blog or news site. For example, I used ConvoTrack in a post last week that examined how The Wall Street Journal’s White House Czar Calls for End to ‘War on Drugs’ article traveled through social networks with little prompting by WSJ or the article’s author. Here is how that article looks with the ConvoTrack sidebar:

ConvoTrack results for WSJ article 

More about ConvoTrack:

Photo from Duncan Cumming via Flickr

Retweetist and a new Twitter metric: RTPMF

RT me t-shirtRetweetist recently added a feature that begins to measures what I consider the “viral strength” of a Twitter user. (Read this if you don’t know what a retweet is.)

Go to, type a Twitter username in the box on the right and hit the “go” button.

Near the top of the page, you will see a number labeled “RT / 1,000 followers,” or what I call the RTPMF, following the CPM nomenclature from web advertising.

For example, @problogger Darren Rowse was retweeted 527 times in the last 7 days. Retweetist divides that number by 56.145 (Rowse’s followers in thousands) to come up with a 9.4 RTPMF.

Retweetist summary of @problogger

For masses without masses

There have been other sites that trackt RTs. Retweetrank, for example, ranks Twitter users by the raw number of times they are retweeted. As one might expect, celebrities and social media superstars frequently top it’s leaderboard.

What’s different about Retweetist’s RTPMF is that it is useful for Twitter users with small followings. If you have 531 followers and have been retweeted 5 times in the last week, your RTPMF is 9.4 — your tweets appeal to your friends just as much as Darren Rowse tweets appeals to his following.

More to consider

RTPMF is just part of an equation to measure viral strength on Twitter. Other numbers that need to be factored in:

  • Number of tweets posted be the user (fewer tweets suggest more powerful tweets)
  • Number of unique users who retweeted a single post (diversity suggest a stronger network of retweeters)
  • Number of non-followers who retweeted a post (non-follower RTs suggest a broader appeal)

What numbers do you use to measure the effectiveness of your tweets? What tools do you use to make those measurements?

Retweet links