Last week, we saw that The Wall Street Journal’s main Twitter account was retweeted more “per capita” than the other four top newspaper web sites in the U.S.
This week, I’ve compiled a list of 13 journalists, many of whom work for those newspaper sites, who were retweeted up to 5 times more than @WSJ. The number next to each journalist is his or her “retweets per thousand followers” (RTPMF).
- Patrick Laforge, The New York Times: 34.86
- Barbara Delollis, USA Today: 27.33
- Chris Gray Faust, USA Today: 26.64
- Linda Thomas, freelance journalist: 25.85
- Veronica Stoddart, USA Today: 20.30
- Greg Linch, Miami Hurricane: 19.74
- Peter Kafka, Wall Street Journal: 19.54
- Laura Bly, USA Today: 18.03
- Howard Weaver, Formerly The McClatchy Company: 14.27
- Del Jones, USA Today: 12.76
- Jay Rosen, NYU: 11.82
- John A. Byrne, BusinessWeek.com: 10.79
- Ryan Sholin, Publish2: 10.35
RTPMF was calculated by dividing a user’s retweets in the last 7 days (April 21-27) by her current amount of followers. Retweets and number of followers came from Retweetist, which used the same methodology to calculate the numbers included in last week’s list.
Unfortunately, Retweetist now seems to be using a different formula to derive its RTPMF, which explains why the spreadsheet-calculated numbers above link to conflicting numbers.
Yes, Retweetist sometimes includes Twitter messages that aren’t really retweets. And it sometimes misses legitimate retweets altogether. The tool isn’t perfect, but it does much more than just calculate RTPMFs, and really is worth checking out.
More about RTPMF:
Editor & Publisher shared a list of top newspaper web sites in March, ranked by unique audience. Here is the top of that list, along with each site’s main Twitter account, its RTPMF as calculated by Retweetist, and the number of times it has been retweeted:
- NYTimes.com (@nytimes): 1.1 RTPMF, with 761 retweets in the last 7 days
- USATODAY.com (@USATODAY): 5.2 RTPMF, with 47 retweets in the last 7 days
- washingtonpost.com (@washingtonpost): 2.7 RTPMF, with 28 retweets in the last 7 days
- Wall Street Journal Online (@WSJ): 6.9 RTPMF, with 269 retweets in the last 7 days
- LA Times (@latimes): 5 RTPMF, with 81 retweets in the last 7 days
Of course, if a newspaper want to use Twitter to drive traffic to their sites, it would be wise to build a community of individuals who independently share links (to the organization) with each of their followers.
So tell me, who do you retweet frequently and why? What makes a tweet RT-worthy? When (what time of day) are you more likely to RT?
A quick look at links mentioned during Inauguration Day shows that CNN was the only site that was shared frequently by both Diggers and Twitterers.
Right before midnight, I looked at the most popular links for the past 24 hours on Digg and extracted the top five links related to the inauguration. Then I did the same for Twitturly and Twitturls, two sites that track links mentioned on Twitter. Here are the results.
Digg (top in 24 hours)
- Barack Obama Officialy Becomes 44th American President, CNN (21,870 diggs)
- Whitehouse.gov – before and after, Flickr (4,708 diggs)
- Presidential Gatling Gun-Equipped Suburban, Jalopnik (2,863 diggs)
- What Did You Think? Text Of Barack Obama’s Speech, Chicago Tribune (2,619 diggs)
- CNN: Roberts ‘screwed up’ oath of office, The Raw Story (2,547)
Twitturly (last 24 hours)
- CNN.com Live – Facebook (204 active tweets)
- Barack Obama Inauguration Day, Ustream.TV (108 active tweets)
- Inaugural preparations, Boston.com (90 active tweets)
- Presidential Gatling Gun-Equipped Suburban, Jalopnik (63 active tweets)
- Change has come to WhiteHouse.gov, EOP (52 active tweets)
- Welcome to the White House, whitehouse.gov
- The 44th President – The Moment and Satellite image of crowds on the Mall, CNN.com
- The country’s new robots.txt file, Kottke.org
- Word Cloud Analysis of Obama’s Inaugural Speech Compared to … , ReadWriteWeb
- Change has come to WhiteHouse.gov, EOP
For more about the popularity of inauguration links, make sure to see my list of popular inauguration pages bookmarked on Delicious on the day of the event.
On Inauguration Day, social bookmarkers saved more inauguration pages from mainstream media than from blogs.
Here is a breakdown of the pages tagged “inaug09” by Delicious.com users on January 20, 2009.
Mainstream media links
- Inauguration Moments and Links
- Text of Rev. Rick Warren’s inaugural invocation
- At civic center – Reader Photos of Obama’s Inauguration – Interactive Feature – NYTimes.com
- Obama Car – reader Photos of Obama’s Inauguration – Interactive Feature – NYTimes.com
- 2nd iPhone I took in Reader Photos of Obama’s Inauguration – Interactive Feature – NYTimes.com
- Obama Renovates WhiteHouse.gov – Bits Blog – NYTimes.com
- Barack Obama’s inauguration speech … crafted by 27-year-old in Starbucks | World news | The Guardian
- CNN.com – Special Reports – The 44th President – The Moment
- CNN.com – Special Reports – The 44th President
- Obama: Challenges real, but ‘they will be met’ – CNN.com
- Video – Breaking News Videos from CNN.com
- Barack Obama’s inauguration on Twitter – Telegraph
- Text of President Barack Obama’s inaugural address – Yahoo! News
- Full text: Obama inauguration speech
- Powering Up : Text of the Obama Inauguration Speech
- CityNews.ca – Toronto’s News: Full Video, Text Of Obama’s Inauguration Speech
- Obama’s cabinet
- Inauguration Stage
- Anam Cara: Reflections upon an Historic Moment…
- Create Your Communications Experience: The Inauguration Speech – Pro and, yes, Con
- CNN & Facebook Change the Game
- Sasha Obama Congratulating Dad Barack Obama | The Frisky
- Welcome to 44 — President Barack Obama… and a new White House blog! ” DorobekInsider.com
- Mindblowing Numbers From the Obama Inauguration
- Digital Influence Mapping Project: A Social Media Inauguration
- ICT 2 DC (Wichita to D.C.) – Group from Kansas using social media for real-time coverage of Inauguration.
- Bishop Gene Robinson’s Elegant Prayer for Obama
- EOP – Blog Post – Change has come to WhiteHouse.gov
- The Takeaway: Inauguration Day 2009 Live Blog [blog by national radio program]
Social links (other than blogs)
- YouTube – Inauguration Aretha Franklin Inauguration Musical 2009
- YouTube – Chaîne de inauguration
- Scobleizer in the Current News Room on Inauguration Day
- tag cloud of obama’s speech on Flickr – Photo Sharing!
- Flickr : Le pool Inauguration 2009
- Flickr: Galerie de Presidential Inaugural Committee
- #inaug09 – Twitter Search
- Tweet Grid – Inauguration 2009!
- Twitter / obamainaugural
- One man’s take on the new whitehouse.gov on TwitPic
- Technology News: Social Networking: Avatars in Tuxes: Second Life Hosts Inaugural Ball
- Wordle – Obama Inauguration Speech
- FIRST LOOK: New View Of The Inauguration
- Change.gov: The Obama-Biden Transition Team
The only edits made to the lists above were:
- Exclusion of duplicate links (including links to comments within a blog post that was already bookmarked)
- Additional note about a blog by written by a national radio program
- Changed description and link to Tim O’Reilly’s blog in general, which is not all about the inaguration, to his “Inauguration Moments and Links” blog post
Of course, Delicious isn’t the only social bookmarking tool around. Take a look at Wikipedia’s list for others. I focused on Delicious, and the “inaug09” site simply to keep the list manageable.
Also, if you consider the blog to be a social medium, there were four more social media links saved than mainstream media.