Posterous and WordPress are magical URL converters

Last year, Steve Rubel waved goodbye to blogging and introduced many people to The Steve Rubel Lifestream, powered by Posterous. Since then, Posterous’ traffic has skyrocketed, possibly assisted by  Austin Statesman’s choice to use it to power their A Day in the Sun project.

I don’t intend to switch to Posterous anytime soon (I agree with Mark Krynsky’s thoughts on Posterous as a lifestreaming service), but I did select it recently when I created Freedom Communication’s Social Freedom blog, mostly because of the ability to create posts via email from multiple contributors.

The magic

In the two weeks of using Posterous, a rarely mentioned Posterous feature has totally impressed me. It magically (okay, “programmatically” might be the factually correct word here) transforms web addresses into pictures, videos and audio players.

I’ve created a post on my personal Posterous blog to illustrate this feature in an admittedly overstated way.

The magic is that I didn’t have to download, crop or resize any of the images that you see there. I didn’t have to embed an MP3 widget and tell it where to find the audio file. I didn’t have to copy and paste any embed codes for the videos. I didn’t even have to tell Posterous the width of those videos or images. See, I told you. It’s magic.

Bonus WordPress magic

Much to my surprise, previewing this blog post showed met that WordPress also has similar URL-transforming tricks hidden up its already-powerful sleeves.

I now invite all blogging pros to chime in with “how did you not know about this” comments below.

For those who were as shocked about some of this as I was, I’ve copied and pasted what I typed into the Posterous example. Here, you can see how it turned out in WordPress:

Text from Posterous

Posterous magically transforms web addresses into media. The images, sounds and videos on this page were all embedded by simply pasting the URL from the source into the Posterous edit screeen. This works with posts sent via email, too.

Clicking on the media will bring you to the original source. I’ve copied and pasted some of the descriptions of the videos.

If you want to see exactly what I entered to create this post please read my other post, Posterous is a magic URL machine.


posterous not only accepts multiple media types but re-posts for you


Saw web editor job opening for Dallas Observer @observerdallas here. Sign of the times?


YouTube: Richard Edelman, CEO, and Neal Flieger, Chair, StrategyOne, presents 2010 Trust Barometer findings at an employee presentation on January 22.

Hulu: In this episode of Community, “Dean Pelton talks Jeff into becoming the new editor of the campus newspaper.”

Viddler: What qualifies someone to become a Social Media Director? Craig Newmark, founder of Craigslist, spoke to students at Howard Rheingold’s Stanford Digital Journalism class, 1/20/08

TED talks: Playing sound effects both pleasant and awful, Julian Treasure shows how sound affects us in four significant ways.

Dailymotion: Broadcast Journalist David Heathfield’s report investigating the impact of citizen journalism on war.

Google Video: How Newspapers Came to Be Where They Are Today

Funny or Die: Journalism Challenge is a reality game show in which teams of two race around the world against other teams. Teams must compete in journalism themed challenges that test their news skills.

One thought on “Posterous and WordPress are magical URL converters

Comments are closed.