Don’t get me wrong, I am not saying that you should start inserting “please retweet” into all of your tweets. Would you continue following someone if she always asked you to retweet her? Offline, do you maintain friendships with people who constantly ask for favors? Continue reading →
Okay, all you self-proclaimed social media journalism geeks, here is your chance to win absolutely nothing except the satisfaction of helping fellow reporters, photographers and editors who are new to Twitter.
If you’ve ever helped a person create a Twitter account, you know that one of the first questions newbies ask is “who should I follow?” I always suggest reporters follow officials, experts, companies, customers and constituents of the industries, communities, issues and topics that they cover.
To make my point, I conducted a Twitter search that includes all English language tweets that include the word journalism along with the word social or mobile. I also included the word data, to capture conversations about data journalism. Continue reading →
I gave up on Twitter twice before finally “getting it” years ago. I became a fan of the tool when I realized Twitter could send me every tweet that included certain words or phrases — even if I didn’t follow the people who posted those tweets.
Instead of following interests, I suggest that Twitter resurrect the ability to track specific words or phrases. When I search Twitter for “data journalism,” I want an option to “follow” that search. Selecting that option would tell Twitter that I want to see tweets like this one in my main timeline, even if I don’t follow Nicholas Jackson:
What are some good examples of data journalism/visualizations? (Help for a USC Annenberg project I’m working on. No burritos, please.)
My concept addresses a concern that a Marketing Land commenter brought up with Danny’s interest-based approach. If Twitter offers general interests, like sports, the results would be too broad to be useful. In my model, a person could be more specific by following tweets that contain “World Series,” or “Lakers,” or “Landon Donovan.”
Twitter can’t just flip a switch
Unfortunately, the ability to follow specific words never really existed in the way that I’ve described it.
Twitter stopped supporting IM clients six years ago, and the “track” command is absent from its current list of SMS commands. With the incredible volume of tweets being sent nowadays, I don’t think it would be wise to re-introduce the “track” command to SMS messaging or to revive support for IM.
If my proposed idea is a simple one to implement, it could help journalists quickly find value in Twitter by letting them track terms and public figures relevant to their beats. It could help companies quickly find value in Twitter by letting them track industry terms and competitors. If it helps attract and keep new users, it could help shareholders find greater value in Twitter.