If news organizations or journalists are still looking for a reason to devote resources to social media, Microsoft’s deal with Twitter shows how an investment in social media could return better search engine results. Let’s take U2′s streamed concert at the Rose Bowl for an example. Using Bing’s twitter search to look for Rose Bowl brings up [...]
Before the two-year-old echo chamber of Jeff Jarvis’ mantra “do what you do best and link to the rest,” and beside the concept of curation and aggregation as journalism, web experts outside of the news industry learned a long time ago that sending people away from your improves your search engine rankings and drives traffic [...]
Ben Parr created a nice guide to linking, entitled “Top 20 Ways to Share a Great Blog Post.” It is intended to help share any great blog post, but I fear that journalists, bloggers and marketers might misuse his advice to share their own blog posts. Don’t! Here is why: Social media: Yes, share your posts on social platforms, [...]
While Peter Osnos’ argues that Google should pay newspapers, and Mark Potts calls that idea sheer idiocy, I’ve decided to tap my Delicious network of experts to help journalists leverage the power of search engines. Why should you care? The Web Life of an Article graphically explains how a “well-written and well-optimized piece of content” reaches its audience. How does one optimize [...]
