5 reasons for executives to tweet, from a CEO

Chuck Peters (@cpetersia on Twitter) is the chief executive at The Gazette Company in Cedar Rapids, Iowa. When I asked if it would be wise for news executives to join Twitter, Peters replied that it is an important part of his work.

Chuck Peters tweet about the importance of Twitter for his job

I asked Peters to provide a few reasons why news executives should use Twitter. He offers these five points.

  1. If you do participate, you can be connected to the most forward thinking people on local information systems in your company, community, country and world.
  2. To have any success at all, you will have to break down the “corporate shield” and act like a real person.
  3. When you express a thought, or ask a question, you will more than likely get a thoughtful response from an unlikely source.
  4. I have met very interesting people from Oslo, London, Poland, Australia who are interested in the same areas. That simply would not have happened without Twitter. My thoughts and concerns and interests are broadcast for all to see. It is amazing how they get picked up.
  5. My perspective and thought processes are richer since using Twitter.

Peters also referenced my previous post in which I referenced  Jay Rosen’s personalized news stream by The Twitter Times. Peters wrote:

If you follow that list, which is very easy with Twitter Times, you will get links to perspectives that are not easy to find without using the Twitter tool. Your fundamental assumptions will be called into question. You will understand, by following those people on Twitter, that very intelligent and well meaning people are trying to create a new future. One in which you and your company should participate.

Thank you to Steve Buttry (@stevebuttry) for suggesting I reach out to Peters.

Executive tweets during search for murder suspect

Shortly after four police officers were killed in Washington, David Boardman (@dlboardman), the executive editor of The Seattle Times started using Twitter.

His account was created 27 days prior to the shooting, and he had tweeted once. After the police slayings, Broadman posted two messages telling people to visit the site. Then, he started really using Twitter.

He provided live updates throughout the day as police tried to find suspect Maurice Clemmons.

  1. David Boardman
    dlboardman UW Police say suspect may be in the U District. Someone reportedly saw him get off a Metro bus there. #washooting #lakeshoot #leschi
  2. David Boardman
    dlboardman Heavy police activity, including K9 units, in and around Dr. José Rizal Park in Beacon Hill. #washooting
  3. David Boardman
    dlboardman Police now say the suspect is not in Rizal Park on Beacon Hill.
  4. David Boardman
    dlboardman Police search seems to have hit a lull. Little scanner chatter or visible activity in Leschi, Beacon Hill. #washooting
  5. David Boardman
    dlboardman Latest police search focus: Maynard Avenue South and South Dearborn, in International District. Lots of cops. #washooting
  6. David Boardman
    dlboardman Employees at RDA Building, 800 S. Maynard, told to stay in the building. One says he can see a bloody gauze on sidewalk. #washooting
  7. David Boardman
    dlboardman Another empty lead? Alex Hong at Spic ‘n Span Cleaners on Maynard Ave. says 4 police cars there now, were 10 a few minutes ago. #washooting
  8. David Boardman
    dlboardman Cops looking for green 1997 Mazda Millenia, WA license 208SSX, registered to Clemmons’ wife. #washooting
  9. David Boardman
    dlboardman State Patrol calls off search for ’97 Mazda Millenia. Reports say car recently had been sold by Clemmons’ wife. #washooting
  10. David Boardman
    dlboardman Police say Clemmons getting help from family, friends to evade capture. Couldn’t do alone b/c he has abdominal wound, they say. #washooting
  11. David Boardman
    dlboardman SWAT team has arrested relative believed to be helping Clemmons. #washooting
  12. David Boardman
    dlboardman Police conducting “tactical operations” at 4 sites, including Renton house. Search warrants for all. #washooting

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