Tribune 23 times more engaged than Times on Twitter
During the month of October, 690 Twitter messages were sent to the Chicago Tribune’s @ColonelTribune account, while 94 tweets were sent to @NYTimes. In those 31 days, the automated Times feed churned out 43 tweets per day, for a total of 1,334 tweets. The Tribune’s human team posted a little more than 13 messages daily, totalling 414 for the month.
That means that every time the Tribune posted 10 tweets, the Twitter community sent 16.7 tweets back. The Times, on the other hand, received less than 1 message for every 10 tweets it sent.
If we use that ratio — the number of tweets received to the number of tweets sent — to describe how much a person or organization is engaged with the Twitter community, @ColonelTribune is 23.7 times more engaged with its Twitter audience than @NYTimes.
The question is … Is this ratio a good indicator of Twitter engagement?
Related:
- September: Newspapers that use Twitter, post by Erica Smith
- Times and Tribune have biggest reach on Twitter, post by me
Linked to from this post:
- Twitter accounts for @ColonelTribune and @NYTimes
- Tweetstats for @NYTimes and @ColonelTribune
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