People search less for journalism, more for news

According to Google Trends, people search for the word journalism 55% less than they did six years ago. This chart shows how many searches for journalism have been made since January 2004, using the average during that month as a volume of 1. Number crunchers, feel free to take a look at the week-by-week data.

Chart showing the number of times people searched Google for the word journalism between January 2004 and March 2010

Compare that to the search for the word news, which has held on to an increase of about 10% that it experienced in 2008.

Chart showing the number of times people searched Google for the word news between January 2004 and March 2010

People who use Google for search are looking for a little more news, and much less journalism.

What does this mean?

Do people want less journalism, or are they defining journalism differently? Should journalists start worrying less about journalism and more about news? Should they ignore these numbers? How should news organizations react? How does citizen journalism fit into this picture? Is there anĀ empirical definition of news today?