I did a search for the word “journalism” on Twitter and this was the first tweet that came up:
Look at that amazing example of efficient linking. Twitter Search and Nieman Journalism Lab provide answers to six questions using one 133-character tweet:
- What is NiemanLab, and how can I follow it?
- Who is Andrew Lih?
- What is Lih’s book about?
- What is HootSuite?
- How can I reply to NiemanLab?
- How can I see this image in its original form?
Even if the tweet didn’t contain any shortened URLs, four links come “built-in” to each tweet.
What can we learn from this? How can you maximize the use of those four built-in Twitter links? Share your ideas in the comments below.