I recently started sending daily “good morning” tweets that include the names of a few people I follow. Believe it or not, there’s a method to this madness.
I used to just send out a general morning salutation to no one in particular every morning. It was occasionally met with a reply.
But the Android Twitter client Twicca makes it really easy to mention multiple friends in one tweet, so one morning I decided to look at my main stream and see who was actually awake and tweeting, and I added a handful of them in my morning status update.
If I was a marketing professional, I might say that I am “targeting a social invitation to a currently active audience to increase the likelihood of eliciting a response with the goal of building engagement.”
I’m sure my childhood memories of Romper Room kicked in to inspire this idea. Watch Romper Room’s late “Miss Barbara” Plummer explain why she thinks the magic mirror was so special to the children who watched the show.
For those of you too young to have witnessed that magic mirror for yourself, here is what you missed.