How lazy is this? I asked my friends and followers on Twitter and Facebook to share reasons for a company to hire me. Then I turned those replies into a Storify that I will share with prospective employers as a sort of interactive list of references.
Like most of my work, I didn’t choose this approach because it was easy, or to be different. I selected it because it makes sense. I plan to bring my social media skills to my next job, so it makes sense to use social media tools to demonstrate my abilities.
On the surface, this approach can appear shallow and lazy, but I’m relying on three factors to make it work:
- Network: It took years to establish my network through hard work and an innate desire to help others.
- Trust: I had to trust that the people I’ve worked with would (a) take the time to reply and (b) say nice things.
- Talent: I understand the best way to engage an audience and then capture their responses in a way that made sense.
I have a full-time job right now, and that job is to market myself to companies that I know I could help.
Many newsroom staffers are uncomfortable with marketing themselves, but journalism is a uniquely public profession and today’s newsreaders habitually share articles with their friends, so a journalist’s work is constantly being marketed by the people, to the people. Whether they want to or not, journalists market themselves with every word they write, every photo they take and every relationship they build.
Here is my self-marketing. If you get to the end, please leave a comment. I want to know what you think. Is this really just lazy? Is it something you might consider doing when you look for your next job?