Jan 192011
 

Search engines must be paying newsrooms to send them traffic. Okay, I’m sure that’s not true, but it feels like it is true when I read articles published by media companies online. Every day, I run into stories that might as well include these promotional bullet points:

  • Please go to Google to find the web site of the company I mentioned in this article.
  • Please go to Google to that report cited in this article.
  • Please go to Google to find more about the people in this article.
  • Please go to Google to learn more about the product mentioned in this article.
  • Please go to Google to find other news organizations’ reports about this incident.
  • Please go to Google to see exactly where this incident occurred.
  • Please go to Google if you want to follow links that don’t just point to our own past articles.
  • My gosh, this list can go on forever!

As a news consumer, I actually hate that I have to go to Google for that information all the time. I want articles to lead me to all that information, much like many blog posts do.

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