When the public needed a service to find things on the internet, some journalists wrote about how a new breed of search engines were providing that service … while Google disrupted the way people found information.
When the public started looking for niche sites about topics they cared about, journalists wrote about how enigmatic blogs were providing that service … while blogs disrupted the publication and of niche content.
When the public needed someone to point them to news that they cared about, mainstream media talked about how Matt Drudge linked to other sites to provide that service … while Drudge Report disrupted the idea of a trusted brand.
When the public wanted a cheap way to buy and sell things online, newspapers wrote about how Craig Newmark created a community as he provided that service … while craigslist disrupted the world of classified advertising.
When small businesses needed a cost-effective way to get their message in front of a web audience, and web site owners needed revenue, reporters wrote about how Google provided those services with AdWords and AdSense … while Google disrupted targeted advertising and marketing.
When the public needed a way to gather all their sources in one place, journalists wrote about how RSS and feed-readers gained popularity and provided that service … while RSS disrupted the distribution of online content.
When the public wanted to send and receive small bits of information as it happened, reporters examined the perceived value of Twitter while the microblogging provided that service … while Twitter disrupted the speed at which information traveled.
As the public becomes overwhelmed by the amount of unfiltered data coming from social media and networks, as the value of real-time search rises, and as lifestreaming gains popularity, what will news professionals do?
Journalists and news organizations can choose to “cover” these changes or they can choose to actively disrupt news and storytelling — and provide a much-needed public service — by distilling all the white noise into informative, cohesive and easily-consumable stories.
My solution is a storystreaming platform, but I want to know what ideas you have. Please leave your thoughts in the comments below.