How Nieman Journalism Lab optimized for social, curation and search

Stories from niemanlab.org constantly show up in Twitter and Facebook streams, email roundups from Summify, and curated pages from Paper.li. Conducting Google searches for three items that Neiman recently covered – slate redesign, pearl project and byliner – show Neiman on the coveted first page of each search results page.

With no real research to back up this claim (remember, this is just my personal blog, not a product of journalism), I’m sure the key to the lab’s success is that they do a great job surfacing stories that I, and the people I follow, find helpful, informative and useful.

The sites and humans that I follow frequently share links to Neiman because they consistently provide interesting content that is often news to their audience of journalists. Those links increase the chance that Neiman stories will show up high in search engines, social streams and curated sites.