Delicious videos: Introduction and marketing

To wrap up a week of posts about the Delicious social bookmarking service, I just want to point you to the good work of Common Craft. A few years ago, they produced a “Social Bookmarking in Plain English” video. It works as a great introduction to the service. Make sure to share that link with anyone who asks you to explain Delicious. Better yet, if you have a budget, you can purchase the video for your personal use or to include on your site.

Here is a very different kind of Delicious video. It’s from Relativity Business Technology Solutions and talks about how Delicious can be used for marketing.


If you liked this post, you might want to check out these other recent Delicious posts:

How to use one link to find more in Delicious

In the third of a series of posts about using the networking features of the Delicious social bookmarking site, I use a Wired story to find a New York Times journalist and add him my Twitter and Delicious networks.

Here are my other recent posts about Delicious:

How to tap your Delicious network

So you’ve taken the time to build a Delicious network full of people who bookmark pages relevant to the topic that you cover. Now what? Tap into that network to keep up with topics you cover and find important information and pages to link to and share with your readers friends in social networks.

Keep up. Visit your network at least once a day to find new links that can help you do your job. To do this, go to and click on the arrow next to “People” near the top of the page. Then, click on “My Network.” I just found this awesome Google Maps tutorial by Daniel Sato near the top of the list on my network.

Search. Go to your network page and look to the right of the page. Type something into the search box and hit return. Your results will include a group of pages bookmarked by your network. Take a look at my results for delicious journalism. I had nothing, and the list from “everyone” started with Digg and a “complete tool collection.” But my network came through with pages from, Columbia Journalism Review and Nieman Reports.

Browse. Again, visit your network page. This time, look near the top of the page, enter a topic into the “Type a tag” box and hit return. You’ll find some pages that have been talked about on other social networks or blogs, but you’ll also discover some pages that you have never seen. In the list of journalism-tagged pages in my network, I just found a four-part series on coding for journalists.


How to build your Delicious network and find links

When I first started this blog, I frequently tapped a group of people on Delicious who consistently found and bookmarked web pages about linking, journalism and social media. That’s where I first ran into smart people like Publish2’s Ryan Sholin and Mindy McAdams of Teaching Online Journalism.

Here is the main method I used to build my Delicous network that I still turn to today to find useful and informative links, some of which rarely appear on Twitter or other social networks.

  1. Go to
  2. On the far right, type a topic into the box that says “Type a Tag” and hit return.
  3. When you see a list of links, click on “Display options” (near the top right of the list) and select a detail level of high.
  4. Right under the title of the page (“Recent [your topic] Bookmarks”) click on the “Popular” link. You will see a list of recently popular pages about your topic.
  5. Under the first bookmark, you will see “First saved by: [user]”. Click on that user’s name. That is the person who found that page before anyone else on Delicious.
  6. Take a glance at that user’s bookmarks. If they consistently save bookmarks that you find useful, then click on the “Add to my network” link in the box near the top right of the page. Click “yes” on the confirmation message to add that person to your network
  7. Return to that list of popular links and add users who first found those other pages.
  8. To see links from your network, click on “People” at the top of Delicious, and select “My Network.”

Here is a look at popular journalism bookmarks this morning, along with four users you might want to add to your network.