After compiling yesterday’s list of the most influential U.S. newspapers on Twitter, based on their Klout scores, I thought it would be interesting to see how some online information sites compare. Here are some apples-to-oranges observations. @mashable, with a Klout score of 87, is as influential as New York Times, and more influential than any [...]
I ran a handful of newspaper Twitter accounts through Klout this morning to measure their social media influence. Klout uses “35 variables on Facebook and Twitter” to create a score that it describes as a measurement of “overall online influence.” After Dylan Stableford (@stableford) published a list of top 25 newspapers on Twitter, based on [...]
The number of “likes” usually displayed alongside the Facebook like button is really an aggregate of shares, likes and comments. This morning, I took an arbitrary mix of Facebook related stories and found that the actual number of likes only accounted for a 39% of the number displayed. This is by no means scientific, but I think [...]
Bit.ly can help you track how many times people click on links you’ve shared on social networks, and Klout can measure how much “influence” you have online, but if you’re a journalist here are seven other numbers you might want to consider. Sorry, I don’t know of any advanced system to track these metrics, but [...]
