Being Facebook can’t be easy. People complain whenever you make a change. Users are upset when you ask permission to get your job done. No matter what you try, your customers groan about how you decide what will show up in their News Feeds.
I’m sure I could do a better job than Facebook’s algorithms, so follow me as I step into the social network’s shoes.
I slip on my new sneakers and, before I can take a step, Mary comes to visit.
NYU journalism professor Jay Rosen was upset yesterday about Facebook’s Follow function, which lets users see other people’s posts without becoming their friends. Rosen wrote a short Facebook post about how journalists and other “content creators” can’t tell which of their followers see their posts. “Facebook decides that. How is a mystery,” explains Rosen. “Relevance. Algorithm. Beyond that, you’re left clueless.”
More than 180,000 people follow Rosen on Facebook. Following is not the same as an email subscription, where each subscriber gets every message sent. Delivery of each post is at the mercy of the social network’s algorithms, so Rosen’s posts aren’t shown to all of his 180,000+ followers.
Facebook “busted” a deal with content creators, says Rosen. It’s a deal that he once understood to be:
“You don’t whine about working and producing for free, we give your stuff distribution to the people who have elected to receive it.”
That looks like a subscription to me. Facebook’s definition doesn’t include a qualifier before “their posts.” It doesn’t say “some of their posts” or “many of their posts” or “a selection of their posts.” It says that I will see the posts of the people I’ve decided to follow.
What do you think? Did Facebook break its deal with you when you chose to Follow someone? Do you want to see every post from every person you Follow?
It’s important to understand that if you rely on apps and devices to connect you to other people, communities and organizations, those apps will require permissions to act on your behalf. You can easily uninstall the apps.
Since this blog is about linking, it’s pretty important (to maintain some consistent branding with all five of my readers who also follow me on social networks) that I use Twitter to share links. Since I started using BufferApp to schedule my tweets, I get a friendly reminder via email whenever I have no tweets scheduled to post, and I think it had improved my tweeting.
BufferApp is basically a button on my browser. It’s a button I press whenever I come across a web page that I think my followers might like. Pressing that button brings up a window in which I compose a tweet with a shortened link. Instead of going out to the twitterverse immediately, the message is added to a “buffer” that BufferApp will send out one of the 9 times that I’ve already chosen in my settings. If BufferApp runs out of tweets to send, it sends me that email to remind me to add more tweets to the queue.
For me, that email might be the key to BufferApp’s success. It really annoys me. It annoys me like my boss annoys me when she bugs me about an overdue project (that polling page is almost done, Terry). It annoys me like I annoy my children when I have to remind them again to do their chores.
I hate that email so much that I work harder than ever to scan my Google Reader in the morning and fill my BufferApp with links. That’s right, that annoying email has basically made me a more consistent tweeter.
If you aren’t too proud to see if being treated like a child can sometimes be an effective time management tool, give BufferApp a try and let me know what you think.