Google links to 6,597 articles related to the three stories atop Google News this morning.
- In the Wall Street Journal article about Jobs medical leave, you won’t find a single link to the other 174 articles that Google has found about the story.
- If you read the Associated Press article about the Golden Globe awards you’ll see that the AP doesn’t think any of other related 4,448 articles that Google found are worth linking to.
- The Fox News article about President Hu’s meeting with President Obama also fails to link to any of the 1,972 links related to that story.
I’m not saying that news organizations should link to thousands of other articles at a time, but wouldn’t it be a great service to the reader if reporters and editors pointed to those articles that would help provide a more comprehensive picture of the story?
A well picked set of 5 (pick your number) related stories could be more useful than the thousands of results that Google returns.
If you don’t already have them in your bookmarks, make sure to visit Mediagazer to see how computers and human editors can work together to provide great sets of links about a niche topic.
Every link shared via Twitter will start with http://t.co by the end of this year. That was the gist of one part of an email from Twitter last night. The most important thing for businesses to note is that, with that change, Twitter will start tracking every time a tweeted link is clicked — no matter what shortener, web site, app or client is used to write or read the tweet. Twitter will finally have an accurate way to measure …
- CLICKS: Using a traditional web analytics program to count the number of times Twitter.com sends traffic to a site, is a gross underestimate of Twitter referrals, because so many people click on tweeted links from applications and web sites other than the official Twitter site. Twitter will process and wrap every link — even links that have already been shortened — within it’s t.co shortener, so they can count every time a link is clicked.
- IMPRESSIONS: All Twitter applications use the Twitter API, so Twitter knows every time a tweet (and the links within a tweet) is requested. They can’t verify that each request ends up in the tweet being displayed, but this is the best estimation of impressions, the number of times a tweet is shown.
- CTR! Since Twitter will have a the number of impressions and the number clicks, they can dived and deliver a fairly accurate clickthrough rate. CTR is used to measure the success of many online ad campaigns.
That kind of information can help shape and measure the return on investment for companies using social media to drive traffic. This is unique information that, if used wisely, can boost an organization’s bottom line. That sounds like the kind of online content for which the Wall Street Journal is able to charge.
What do you think?
Will Twitter start providing these numbers for free, or are they creating the foundation for a new stream of revenue?
Like is definitely not the new link. A few months after Facebook rolled out its now-ubiquitous Like Button and the idea that “social links” might replace links, I have an answer to the question “Did Like Just Replace The Link?”
A recent New York Times blog post about Twitter’s @earlybird account includes a few links. The words around those links (context) tell readers and search engines what they can expect:
Contrast that to the information you can gather ff a reader “likes” that same blog post:
- The reader likes the blog post or
- The reader likes Twitter or
- The reader likes e-commerce or
- The reader likes Twitter’s new @earlybird account or
- The reader likes Twitter’s advertising or
- The reader likes blogger Claire Cain Miller or
- You get the picture
The big question/challenge with Facebook’s current like button is that you have to ask “what does ‘like’ mean, anyway?”
Image courtesy of James Allenspach via Flickr
If you don’t like that strip of social tools that appears when you click on http://ow.ly links, then you’ll be happy to know that Hootsuite, the Twitter client that produces those URLs, has removed its “social bar” from ow.ly links.
Why was that social bar included in the first place? Hootsuite says that it provides “easy Re-Tweets, instant links ratings, and quick access to submit links to Digg, Reddit, Delicious, Facebook, etc.” If those features are important to you , Hootsuite still provides that social bar with its new http://ht.ly shortening service.
For more information, you can read Hootsuite’s blog post without the bar at http://ow.ly/1DCSw, or with the bar at http://ht.ly/1DCTs.