I’m at #SMMOC and conducting an experiment with unique content and search engine results. The assumption is that not too many people have covered tangerine whiteboards.
If I actually knew something about tangerine whiteboards then this is where I would write about that topic. Let’s pretend that most whiteboards come in other fruit varieties. If many blogs have already talked about apple whiteboards and orange whiteboards, then a blog post of tangerine whiteboards might be in high demand.
So the theory is that writing unique content will make your blog post rise to the top of search engine results when people search for that unique content. Here is the process:
- Write the blog post
- Hope that Google crawls this page within the next 60 minutes
- Search for tangerine whiteboards in Google
- Pray that this post comes up near the top of the search engine result page
The difficulty of adding links in a content management system is one excuse Amy Gahran (@agahran) hears from news organizations for not linking.
Our content management system makes it difficult or impossible for reporters to insert links into stories.
Before reading Gahran’s post about how missing links hurt online news, I had heard that same reason. I admit that it feels more cumbersome when I add a link in most CMS platforms that when I do the same in WordPress, although I can’t pinpoint why. Most systems I’ve used implement a WYSIWYG text editor that includes that nearly ubiquitous chain-link icon for links.
I need your help to understand this. Do you use a CMS and a blog? Do you find it easier to link when you’re blogging? Why or why not?
Paul Balcerak recently left a comment on this blog that brought up a valid concern that he has heard about news organizations linking to other sites.
If a link turns out to contain bad/incorrect information, the news organization linking to them may be partially liable.
I am not qualified to speak on any legal liabilities, but I’ve heard (and I’ve had) similar concerns about losing credibilty and trust by linking to pages that contain incorrect information.
I trust that you, the reader, understand how hyperlinks work, and I trust that:
- You read all pages that I llnk to with a critical eye.
- You accept that many articles contain small amounts of what can be interpreted as misleading or incorrect information.
- You know that the sources I link to will occasionally make mistakes.
- You know I have no control over the content on other sites.
- You know that sites sometimes update their blog posts and articles.
In return, I make the following commitments about links within blog posts.
- I will not knowingly link to pages that contain incorrect/innacurate information, unless using it in an example.
- I will clearly state when I link to pages that contain unconfirmed information.
- I will not link to pages for personal gain, monetary or otherwise.
- I will not share your click behavior to any third party without your consent.
- I will apply these same principles of linking when considering links to my own content.
I love Mediagazer, and find my own Paper.li-powered The J Daily interesting, there are quite a few blogs that provide regular posts that round up news about news and journalism. Here are some for you to check out and add to your RSS reader.