Jul 072011

Technically, a page view means that an HTML page was rendered by a web browser. That’s a good thing, right? Well, not always. Here are a few other things that a page view could mean.

  • Confusing navigation: If your site is built in a way that makes it hard for visitors to find what they’re looking for, each page view could represent a level of user frustration.
  • Poor search: If your site’s search engine doesn’t work well, then some page views represent lists of unsuccessful search results.
  • Pagination: If your articles are split into multiple web pages, then each part of the article counts as a page view.
  • Media files: Is each picture or video on your site served on its own page? That isn’t necessarily a bad thing, but just keep that in mind when analyzing your traffic.
  • Hack: Two years ago, one of my blog posts received an undeserved spike of  12,000 page views when a URL-shortening service was hacked. Admittedly, you probably won’t run into this problem.

Please read Page views: bad metric #3 by Dana Chinn for a much more thorough explanation of the problems with the page view metric.

This is the last of a series of three posts about page views. The first installment was Page views mean so little. The second was Use page views wisely.

  32 Responses to “Page views mean so much”

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