Google helps Twitter in new emails

If you get an email from Twitter every time someone starts following you, congratulation! You’ve probably already joined campaign “twitter20080331162631.”

Last week, Twitter changed their email notifications to include a Twitterer’s avatar and number of friends, followers and updates.

New follower email

But another change wasn’t immediately visible to the naked eye. Each link is now tracked by Google Analytics.

What’s being tracked?

The link labeled “their profile” brings you to L.A. LIVE’s Twitter page and sends this information to Google:

  • You clicked because of a follow notification.
  • You received the notification via email.
  • The email was part of a campaign called twitter20080331162631.

Check out Justin Cutroni’s blog post to learn about campaigns and Google Analytics.

twitter20080331162631

I don’t know exactly what twitter20080331162631 is all about, but the numeric part resembles a date and time in ISO 8601 format. If that hunch is right, the campaign is tied to March 31, 2008 at 9:26:31 am (PDT). Digging through the Twitter blog archives didn’t reveal what happened in Twitter history on that date. If you’re an amateur Twistorian, please share your knowledge in the comments below.

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