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The Associated Press recently put out a press release saying that over 500 have signed up for their AP Member Marketplace product. Here are a few sites that reported the news:

  • MediaPost gave us four paragraphs sans links.
  • Editor & Publisher wrote a bit more, again with no links.
  • WebProNews linked to the E&P piece and a semi-related Silicon Alley Insider article.
  • PaidContent finally links to the AP release and five of its own articles about the AP’s online efforts and a possible competitor.

Then comes Marshall Kirkpatrick over at ReadWriteWeb.

RWW’s 10 paragraphs full of context are supplemented with 12 embeded links (seven pointing to other sites) and a list of 5 related RWW items at the bottom. I won’t even mention the three screenshots and and a poll!

Take a look at just one paragraph from the article:

Three of the four links, in red, do not point to other RWW content.

Three of the four links, in red, point to content from other sites.

This is the kind of link context all modern journalists should strive to provide.

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